Created through an Exhibition Design class, this project focused on designing a fictional pop-up store for the iconic Vancouver shoe brand, Fluevog Shoes. As a longtime fan of Fluevogs, I was very excited to work on a project that focused on their maximalist, mixed-media style while also getting to explore creating graphic design materials in a language unfamiliar to me (Japanese).

This project is set in the Tokyo neighbourhood of Harajuku, a place well known for its extreme, colourful, texture-heavy fashion. I was selected for this project due to my knowledge of the brand, experience in fashion campaigns, and my love of graphic design.

Developing the materials in Japanese was a fun challenge. Because Fluevogs primarily uses Bodoni Bauer, I had to pivot to a font that accommodated Japanese characters while still maintaining the bold, serif look. Since the purpose of this pop-up was to target people already present in Tokyo, all materials were created solely in Japanese.