Paris College of Art
Paris College of Art
Art Direction, Branding, Web, Photography
Art Direction, Branding, Web, Photography
2023
2023
2023
ABSTRACT
DESTINATION
ABSTRACT
DESTINATION
ABSTRACT DESTINATION
Inspired by the likes of Italy Segreta, Abstract Destination is a fictional branding agency and travel blog I created while attending Paris College of Art. The goal was to develop a comprehensive brand identity using both physical and digital assets — a challenge considering I created the company concept from scratch in this time as well!
This project taught me to love branding and visual identity. I learned about a space that would allow me to bring all of my favourite skills into one focused field. Plus, we got to spend weeks talking about fonts which is personally something I can never get enough of.
Inspired by the likes of Italy Segreta, Abstract Destination is a fictional branding agency and travel blog I created while attending Paris College of Art. The goal was to develop a comprehensive brand identity using both physical and digital assets — a challenge considering I created the company concept from scratch in this time as well!
This project taught me to love branding and visual identity. I learned about a space that would allow me to bring all of my favourite skills into one focused field. Plus, we got to spend weeks talking about fonts which is personally something I can never get enough of.
Aimed at younger adult travellers with mid-sized budgets, Abstract Destination needed to be bold and bright to stand out in the saturated market of travel advice.
I chose a tri-colour palette throughout all branding materials to create a bright, summer vibe that screams "time to book a vacation."
Creating the logo was one of my favourite parts of this project. Through sketching, I landed on a graphic look that played with the triangular shape created between the "A" and "D", something that worked well as both a logoset and a standalone icon.
This lead me to develop an entire alphabet created in this style to be used on additional marketing materials for the company. The typeface was just like Abstract Destination: bold and dramatic yet still playful.
Client
Class
Instructors
Art Direction
Design
Photography
Client
Class
Instructors
Art Direction
Design
Photography
Paris College of Art
Branding & Identity
Marianna Calagna
Gabriele Iacono
Jessica Wynn Cole
Paris College of Art
Branding & Identity
Marianna Calagna
Gabriele Iacono
Jessica Wynn Cole
